Passage 2
Melbourne，with a population of over 3.5 million，is the second largest city in Australia. It is clean，safe，dynamic and exciting，and well known internationally for its universities and other educational institutions.
The city has well-planned tree-lined beautiful parks and gardens. It has a good transport system of roads，buses，trains，and trams (电车). The La Trobe University (拉特罗布大学) campus is connected to the Central Business District by trams，express buses，and bus and train connections.
Melbourne is a culturally rich city，and is home to large communities of people from all parts of Europe，the Americas，Africa，and Asia. The city is famous for its restaurants，theatres，music，opera，ballet，art，culture，and shops，and a lively and dynamic nightlife. Melbourne people are enthusiastic about sports，and the city hosts many famous international sports events. Near Melbourne there are beautiful coastlines with excellent beaches，national parks，forests，wineries (葡萄酒厂) ，winter snowfields and summer resorts.
The climate is temperate and comfortable，with warm summers and cool winters. In summer，maximum daytime temperatures range from 26℃to 36℃，and in winter from 12℃ to 18℃. The weather in Melbourne can be variable from day to day. In 2002, Melbourne was rated the world’s best city to live in by the Economist Intelligence Unit.
16. Melbourne is well-known in the world for its ______.
A. large population B. educational institutions
C. transport system D. beautiful parks and gardens
17. According to the passage，Melbourne is a city where ______.
A. rich people choose to live B. the best wine is produced
C. various cultures exist D. Asian food is popular
18. Melbourne people are very interested in ______.
A. sports B. sunbathing
C. sightseeing D. traveling
19. The word temperate in the sentence “The climate is temperate…”，most probably means ______.
A. hot B. mild
C. dry D. cold
20. The best title for the passage might be ______.
A. An Ideal Place for Shopping B. A City with the Best Climate
C. The World’s Best City to Live in D. The World’s Most Beautiful City
三、完形填空(本大题共15分)
第一部分: 从所提供的选择项中选择一个最佳选项。(每小题1分，共10分)
No brainer—you should know what’s going on in the market 21 you enter. The best way to do this is to 22 with trends and news over time. This isn’t the time to research like a maniac and 23 a business decision based on a week of data collection.
To 24 this into perspective, let’s look at current news that can 25 international expansion efforts. The EU and UK government have invested 26 in policies to boost their digital economy as a route to future prosperity and 27 business opportunities. Obviously this is 28 for them, but it also (perhaps less intentionally) provided international business with a bit of a 29 start. The infographic created by Interxion shows that the 30 of Europeans buying goods or services online far exceeds the percentage selling them .
21.A. after B. before C. while D. since
22.A. put up B. take up C. make up D. keep up
23.A. makes B. make C. takes D. take
24.A. take B. get C. put D. carry
25.A. affect B. effect C. infect D. defect
26.A. considerably B. considerately C. considering D. considered
27.A. to prove B. prove C. to improve D. improve
28.A. hard B. great C. harm D. easy
29.A. heart B. sight C. head D. hand
30.A. proportion B. percentage C. rate D. ratio
非选择题部分
注意事项：
用黑色字迹的签字笔或钢笔将答案写在答题纸上，不能答在试题卷上。
三、完形填空(本大题共15小题，每小题1分，共15分)
第二部分: 在下列课文片段中按文中意思提示填入遗漏的词。 (每小题1分，共5分)
Business plan will vary 31 company to company reflecting their different needs. 32 example, an established business looking at adding an 33 component will be able to focus on integration 34 the physical store and the online store. A pure player—a business operating solely 35 the Internet—will use its business plans to demonstrate its market analysis and seek funding.
四、根据给出的汉语词义和规定的词性写出相应的英语单词，该词的第一个字母已经给出,每条短线上写一个字母。(本大题共10小题，每小题1分，共10分)
36. 物流，后勤n. l_ _ _ _ _ _ _ _
37. 特征，特质，属性 n. a_ _ _ _ _ _ _ _
38. 系统的，体系的 adj. s_ _ _ _ _ _ _ _ _
39. 方式，样式，风格 n. m_ _ _
40. 不可避免的，必然发生的 adj. i_ _ _ _ _ _ _ _ _
41. 举办地点，场所，场地 n. v_ _ _ _
42. 发票，发货单 n. i_ _ _ _ _ _
43. 后果，结果 n. c_ _ _ _ _ _ _ _ _ _
44. 转移，转变，转换 n. / v. s_ _ _ _
45. 进入，渗透，洞察，领悟n. p_ _ _ _ _ _ _ _ _ _
五、给出下列单词或术语的汉语意义。(本大题共20小题，每小题1分，共20分)
46. digital signature
47. business plan
48. one to one marketing
49. staff recruitment
50. designer clothes
51. the Continent market
52. funding requests
53. customer self-service
54. expected revenue
55. page pushing
56. be concerned with
57. opt-out of
58. in the long run
59. log in
60. give way to
61. by means of
62. engage in
63. stir up
64. in bulk
65. as follows
六、根据句子的意思将括号中的词变成适当的形式。(本大题共5小题，每小题1分，共5分)
66. After he finished the book, he found time to lecture at ______ (vary) colleges.
67. I ______ (snag) two tickets for tonight’s show this morning.
68. This task requires your full ______ (concentrate).
69. Our victory is ______ (assure); nothing can stop us.
70. These programs can be ______ (integrate) with your existing software.
七、英译汉：阅读下面的短文，然后把画线的句子翻译成汉语。(本大题共5小题，每小题2分，共10分)
Firms are interested in E-commerce because, quite simply, it can help to increase profits. (71)All the advantages of Ecommerce for business entities can be summed in one statement: E-commerce can increase sales and decrease costs.
For Companies: (a) It increases profits. (b) It increases sales. (c) (72)Advertising can reach potential customers in every country in the world. (d) (73)A virtual community is formed, not in the physical world, but on the Internet. (e) It decreases costs.
For Buyers: (a) Increases purchasing opportunities. (b) Provides competitive bid information. (c) Increases speed and accuracy of information. (d) Reduces costs. (e) A wider range of choices are available. (f) (74)Some products such as software, audio clips(音频剪辑), or images, can be delivered via the Internet. (g) Society derives benefits. (h) Electronic payment of tax refunds, public retirement, and welfare support costs less to issue. (i) Electronic payment is more secure and faster. (j) E-payments are easier to control than checks, which can help protect against fraud and theft losses. (k ) You can work from home. (l) It reduces commuter-costs and traffic jams. (m) (75)It’s environmentally sound reduces pollution. (n) Distance education has emerged.
八、汉译英： 请把下面的汉语句子翻译成英语。(本大题共5小题，每小题2分，共10分)
76. 有些风险源于环境的变化。(arise from)
77. 钱会转到你的银行账户上。(transfer)
78. 开业当天并不完全算是巨大的成功。(roaring success)
79. 电子商务这一术语用来描述在因特网上运营的企业。(describe)
80. 一旦病毒进入你的在线商用电脑，它将以各种形式进行破坏。(once, wreak havoc)
以上是小编准备的2014年4月自学考试电子商务英语真题，以供考生参考，若想了解更多自学考试相关信息，请关注唯学网自学考试栏目，小编会第一时间为你更新最新资讯。
